#1 fitness coach

Freeletics · ios/android · 2017-2023

Freeletics · ios/android · 2017-2023

Freeletics · ios/android · 2017-2023

user research & testing  ·  behavioural science  ·  design strategy  ·  design sprint  ·  prototyping  ·  a/b testing  ·  ai & flow  ·  data  ·  use cases  ·  usability  ·  journey mapping  ·  jtbd  ·  stakeholder’s management  ·  mentoring  ·  animation  ·  design system  ·  localisation  ·  ui 

user research & testing  ·  behavioural science  ·  design strategy  ·  design sprint  ·  prototyping  ·  a/b testing  ·  ai & flow  ·  data  ·  use cases  ·  usability  ·  journey mapping  ·  jtbd  ·  stakeholder’s management  ·  mentoring  ·  animation  ·  design system  ·  localisation  ·  ui 

context

Freeletics has been the leading provider of AI-based fitness and lifestyle coaching since disrupting the fitness industry in 2013 and is one of the fastest-growing FitTech companies in the world.

responsibilities

  • Shaping Product Vision & Design Strategy by conducting user research, analysing market trends, and collaborating with product managers and stakeholders. 

  • Aligning UX Strategy with Product Vision and Business Goals by collaborating closely with product management, engineering, marketing, and leadership to ensure design vision execution.

  • Leading Core Product Experience Design by understanding user needs, guiding the UX design process, creating intuitive interfaces, and ensuring a seamless user journey.

  • Designing a compelling user experience to support users in reaching their fitness goals while ensuring that business goals are met. 

  • Defining design standards and guidelines, creating a design system that ensured consistency across the product.

  • Effectively presenting design concepts to stakeholders, gaining support for decisions. 

  • Mentoring colleagues by guiding and coaching junior designers and researchers within the company.

  • Shaping Product Vision & Design Strategy

  • Aligning UX Strategy with Product Vision and Business Goals by collaborating closely with product management, engineering, marketing, and leadership to ensure design vision execution.

  • Leading Core Product Experience Design by understanding user needs, guiding the UX design process, creating intuitive interfaces, and ensuring a seamless user journey.

  • Designing a compelling user experience to support users in reaching their fitness goals while ensuring that business goals are met. 

  • Defining design standards and guidelines, creating a design system that ensured consistency across the product.

  • Effectively presenting design concepts to stakeholders, gaining support for decisions. 

  • Mentoring colleagues by guiding and coaching junior designers and researchers within the company.

impact

  • Helped 54 million people become a better version of themselves at Freeletics

  • Raised training retention by 23+%

  • Increased app to social media share by +47%

  • Featured 6x as App of the Day, Editor's Choice App & Play Store

in-depth case studies

Want to know more about my process? Check out these two in-depth case studies about my work at freeletics!

Want to know more about my process? Check out these two in-depth case studies about my work at freeletics!

Have a design vision ready to roll? Or would you prefer me to handle the entire process? Let's connect and figure out the perfect plan for you!


Get in touch today!

Have a design vision ready to roll? Or would you prefer me to handle the entire process? Let's connect and figure out the perfect plan for you!


Get in touch today!

Have a design vision ready to roll? Or would you prefer me to handle the entire process? Let's connect and figure out the perfect plan for you!


Get in touch today!