user testing · market research · ux review · design strategy · product strategy · prototyping · ai & flow · usability · accessibility · stakeholder interviews · design system · data
context
Built by doctors and scientists and powered by a 13 million-strong user base, Ada’s medical AI simplifies healthcare journeys and helps people take care of themselves. The most popular symptom assessment app, helps people understand, manage, and seek care for their symptoms with trusted medical expertise in minutes. Available in 11 languages, the app has completed over 30 million symptom assessments.
responsibilities
Creating a UX vision and UX for the first platform-agnostic user profile MVP.
Designing an emotional yet effective profile experience by improving the architecture, flow and accessibility.
Shaping product & design strategy by analysing market trends & previous projects and collaborating with product leadership and many other stakeholders.
Contributing to the creation of a new design system to ensure consistency across different products & services.
challenges
Collaborating in a highly ambiguous environment without a product manager and with multiple stakeholders: Product requirements and goals changed frequently throughout the project, requiring many rounds of alignment.
Balancing emotional and functional design to create interfaces that are not only intuitive and easy to use, but also sensitive to the emotional state of users who may be experiencing health concerns or symptoms.
Navigating regulatory and compliance requirements while still providing a seamless user experience.
Ensuring accessibility for users with disabilities.
Platform agnosticism: Ensuring consistency across different platforms while optimising the user experience for each platform's unique characteristics and constraints.
approach
Co-owning product management for the new platform-agnostic user profile.
Creating mockups and prototypes to facilitate conversations.
Constantly building relationships with different teams and stakeholders to understand their business objectives.
impact
Successful launch of platform agnostic MVP, navigating medical regulations.
Providing valuable insights on design patterns and concepts.
Raising the bar for user accessibility for a medical product.
